Internet is no more what it was originally aimed for. While sharing of information is still intact, it has
become just one of the many areas for which it is now being used. In the recent years, internet has come out
to be the new market place for the businessmen who in an effort to expand their market share are leaving no
stone unturned. Internet is used by millions of people worldwide and offers great potential for any businessman
who has the capability to promote himself internationally. With this thought in mind, almost firm has starting
developing internet marketing plans.
Internet marketing plans are required to make the launch in the new market in a way that either it gives an
instance competitive edge or allows one to grow slowly and steadily over time by capturing the market strategically.
There are several different ways to accomplish this. Different models to approach the required goal have been
designed by marketing experts. These can be differentiated on the basis of the total time required for the
implementation, the time before favorable results can be witnessed and the total costs that would be incurred
in its implementation.
For example, consider a product X which has been launched by a celebrity. There must be several similar products
already out in the market. In order to bring the customer’s attention to product X, we would need to promote the
product which would actually happen when the celebrity gets a share of the limelight too. (A designer series
will be best promoted with a model)
Based on the business under question and the kind of products and services that are being sold, make the right
choice as it would go a long way in deciding whether the business succeeds or not.